Projects & Work

Gaia 🧡

At Gaia, we're making it more affordable & accessible to start a family. Our first product is smart bundles and monthly financing for IVF and egg freezing. We partner with 200+ leading fertility clinics across the US.

At Gaia I lead our product, design & experience teams.

PS. We're hiring! Reach out.

Product & Startup Advising

I love partnering with founders and early-stage teams, whether it's on a coaching basis or a time-bound sprint where I work as part of the team.

I partnered with Altro Health successfully pivot from a longevity clinic to B2B, landing their first 3 paying customers.

I helped EatCookJoy scale to $1M annual revenue with their an AI-powered private chef business.

Rupa Health 🩵

I co-founded Rupa Health, a VC-backed health tech company bringing root-cause medicine to the world. Over a 7-year journey, we grew to $80M+ in annual revenue, 100,000's of patients, and nearly 200 amazing teammates 😍 We were backed by Bessemer and FirstRound, and exited to Fullscript in October 2024.

At Rupa, I built out our ops org from 0 to 1 and led Rupa’s product & design teams. Also jokingly called myself a "floor sweeper" and did whatever the company needed.

Hosting Panels & Guest Lecturing

I occasionally host talks and panels focused on entrepreneurship, product leadership and design thinking. Some of my recent talks include:

  • Moderator: Founders' Dinner at Cambridge Innovation Center

  • Guest lacturer: Stanford's Design for Healthy Behaviors course

  • Guest lecturer: Northeastern's Customer-Driven Innovation course

Events, trips, parties 🎉

I love planning trips. Recently I planned my sister's bachelorette in Scottsdale, complete with hot air balloon rides, custom swag, printed itineraries and surprise games.

I also planned an engagement party in Helsinki for 80 people.

"Rosa is an incredible thought partner and operator. She joined Eat Cook Joy at a critical moment of growth, and her work directly contributed to helping us scale to seven-figure revenue in under a year.

I was particularly impressed by how quickly Rosa moved, her ability to bring clarity in ambiguous situations, and the positive energy she brought to the team".

Zainab Ghadyali, Founder & CEO (ex Airbnb, Canva)